Entrusted with the mandate to support the launch of the latest 2023 BRAVIA TV line, our team of designers took on the challenge of creating impactful and informative point-of-sale assets. For this launch of 7 diffrent line-ups, we created lifestyle images and online banners to visually represent the technologies in use in an at-home setting, and to illustrate the impact of this stunning audio-visual technology. Additionally, offline assets and in-store plaques were created to further increase the impact of the TV launch among consumers.