Entrusted with the mandate to support the launch of the latest in Sony A-Series’ HAV (or Home Audio Visual) line, Sarani’s team of designers took on the challenge of creating impactful and informative point-of-sale assets. For this launch of three high-end soundbars in 27 European countries, Sarani’s team created lifestyle images and online banners to visually represent the technologies in use in an at-home setting, and to illustrate the impact of this stunning audio-visual technology. Additionally, offline assets and in-store plaques were created to further increase the impact of the HAV launch among consumers. With help from Sarani’s global creatives and our best-in-class brand building support, Sony made the European launch of the HAV one of their most successful product launches to date!