On 21 September 2025, the Avenue des Champs‑Élysées transformed into a giant playground for the “Grand Tournoi des Champs” LEGO®. More than 250 teams gathered from families to friends, taking on creative construction challenges under the open sky of Paris. For this one-of-a-kind event, our team helped bring the experience to life: from the main event poster to the print and digital campaign, scenography, and screen content broadcast during the competition. We also designed the web platform and crafted a range of branded elements that gave the tournament its playful, immersive atmosphere. A colorful, joyful project that turned the world’s most famous avenue into a celebration of creativity and a moment we’re proud to have helped build. Project lead: Ubi