When IKEA hits the road, we roll with them. 🚚 This summer, the IKEA Summer Tour stopped in 8 cities across France, bringing a mobile design workshop directly to people on vacation, from the seaside to the city. For this project, we brought the creative concept to life through the production and execution of all visual assets: from the truck’s design and setup, to promotional materials for the pre-tour campaign, and video content displayed inside the mobile workshop. A vibrant, hands-on project that showcased our know-how and helped carry IKEA’s design spirit across France. Project lead: Ubi