Our first collaboration with IKEA under the Parisian summer sky. ☀️ For the BILLYothèque, the open-air library set up along the Seine in partnership with Bibliothèques Sans Frontières, IKEA celebrated its iconic BILLY bookcase with a unique, larger-than-life experience. Our team brought the event to life through the production of print and digital assets: banners, winning tickets, structure branding, and promotional materials used on-site and online. A creative, meaningful project combining design, culture, and accessibility, right at the heart of Paris. Project lead: Ubi