There are projects you never forget. Transforming an entire stadium into a giant shoebox and crafting all the visuals for The Sound of Superstar(s) concert by adidas is definitely one of them. On September 18, the adidas Arena in Paris became a true temple where music and fashion came together under one symbol: the legendary adidas Superstar. For Ubi, our team designed and produced hundreds of assets, from stadium wraps and interior decor to invitations, tickets, stickers, badges, signage, goodies, menus, and more. We also created some of the event’s video projections and digital content for the campaign leading up to the concert. A project with this kind of scale and energy is one to remember. 🔥 Project lead & credits: Ubi