On Sunday, June 8 2025, the adidas 10K Paris brought thousands of runners together for a scenic 10-kilometre route through the heart of the city. For this iconic event, Sarani supported the experience by executing the key visual and branded assets that made the race feel immersive and alive, from designing the store space for bib collection, to creating the official race calendar and posters, developing event goodies, and producing signage and branded elements for both the race village and the closing-night celebration. It’s always gratifying to see runners cross that finish line and to know our designs were part of the journey. Project lead: Ubi